There are numerous inventive methods to contact your prospective visitors outside of the Airbnb site if you’re seeking strategies to advertise your Airbnb property. Here are eight less-obvious yet very successful methods for promoting your Airbnb rental.
1. Collaborate with a reporter or a lifestyle blogger
This is a risky technique, but it’s one you should explore as part of your long-term development plan. Journalists and lifestyle bloggers with a large social media following may help you get a lot of attention.
The simplest method to get their attention is to offer to let them stay at your facility for free in exchange for a review or a post. Make direct touch with them and explain your offer. They will almost certainly do so if your Airbnb listing has a sufficient number of reviews. It’ll also assist if you’ve previously established yourself as an Airbnb Superhost.
2. Participate in Vacation Rental Discussion Boards
You may connect with other hosts regarding a range of concerns linked to hosting on Airbnb by joining vacation rental forums. While this aids in your company’s growth by teaching you how to better manage it, you can also profit from some word-of-mouth advertising to promote your Airbnb listing.
Your fellow Airbnb hosts will likely keep an eye out for you and send you some business if you remain active in the community. So focus on establishing your trustworthiness so that other hosts will feel comfortable sending you referrals.
3. Create a social media story to promote your Airbnb listing.
What makes a listing on Airbnb appealing? The fact that there is a backstory.
Use social media to provide lovely images of your listing’s interiors. Follow up with photographs of local businesses you like and a brief description of each. You can even use these photographs to build a neighborhood tour by combining them with photos from other surrounding locations.
While you don’t have to turn your Airbnb listing into a blog, you should turn it into a narrative. Make use of your social media stories to attract customers who are searching for a unique experience.
“Make each persona’s material unique. Knowing your target market can help you write listing descriptions and unique offers that will pique their attention. Consider the character you’re targeting for each piece of content, whether it’s a Facebook status, an Instagram post, or anything else.”
— Vacation Rentals, Heather and Mike Bayer Formula
4. List Yourself on Local Tourism Websites
Make sure your Airbnb units are listed on local tourist websites, much like hotels and hostels. For out-of-town tourists, these are reliable resources. Consequently, registering with these organizations will almost certainly increase your reservations.
5. Create a One-of-a-Kind URL for Your Airbnb Listing
Consider a unique URL if you have a unique viewpoint to market your Airbnb listing, such as the location or the architecture. It’s simpler to monitor the number of visitors to your Airbnb listing, and it’s also easier for guests to remember.
While you may have considered a vanity URL, go the additional mile and buy a domain that points to your Airbnb property. This takes simply a few minutes, and you’ll have an easy-to-remember.com domain to share with prospective visitors.
6. Post Pictures of Your Home on Design Blogs
Blogs about interior design and real estate are continuously on the lookout for new material. This is a terrific method to acquire additional attention for your house if it has some outstanding design. Your property’s location isn’t even significant. The fact that the sites link back to your Airbnb listing will increase your search engine results and earn you extra ranks will be the difference.
Look for smaller real estate firms with blogs since they are more likely to respond to your proposal. However, think about why they would want to promote your property in the first place before you make your pitch. Is your home a shining example of environmentally friendly design, or does it have a distinctive historical architecture? If you can discover the correct perspective, your house might end up being featured on hundreds of sites.
When looking for unique methods to advertise your Airbnb listing, consider that organic exposure is typically significantly more successful than paid promotion. If you can make your property go viral, you’re likely to get a lot of reservations. Just make sure you’re ready to cope with the additional traffic when it comes.
7. Create Business Cards and Flyers
If you mainly utilize the internet to advertise your Airbnb listing, don’t forget about traditional marketing approaches. Make business cards and flyers to distribute at tourist-friendly establishments in your region, such as restaurants and local events.
If you often travel, be sure to hand out your business cards to anyone you meet and personally offer them to stay at your Airbnb house if they plan a trip to your region. Potential visitors will form a stronger bond with you if they meet you in person, which can easily help you outperform the competition on Airbnb.
8. Make Special Offers to Your Visitors
Creating exceptional incentives to appeal to your visitors is always worthwhile. After visitors have been at your facility, inform them that they will get a 10% discount on their next stay if they bring their friends or colleagues. Returning visitors might potentially get a discount or other benefits if they intend to stay again.
Airbnb has a referral scheme to entice new visitors. Referral systems are one of the most efficient strategies to bring in new customers in any sector. There’s no reason why you can’t do the same.