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Vacation Rental Marketing for Solo Travelers

Vacation Rental Marketing for Solo Travelers

You are the proprietor of a vacation property, so you can vouch for the fact that vacationing is no longer the unreachable luxury it once was. Nowadays, many individuals travel for both pleasure and commercial purposes, domestically and overseas.

Furthermore, visitors may now take a variety of journeys throughout the year rather than just one extended vacation in the summer. This thinking has normalized travel and given some people a way of life. It continues to be a great method for many people to escape reality.

When we think of traveling, a family, a spouse, or friends frequently come first. What about folks who like traveling and seeing new places but don’t have a companion to go with them?

The idea of the single traveler enters the picture here. Whatever their motivation, more and more individuals are choosing to go on solo travels with just themselves as a company, and this sort of guest demography is becoming an ever-increasing fraction of travelers. Around one in four people claim they will travel alone this year!

Consequently, you want your vacation rental to be a compelling choice for these new sorts of visitors as doing so will boost your reservations and, therefore, your rental revenue. So how can you appeal to lone travelers with your property? by heeding the following guidance?

A single traveler is what sort of a visitor?

You must consider the potential drivers behind this kind of visitor’s solo travel to figure out how to get them to your establishment. They could not have somebody to go with them or they might just choose to travel alone to experience the culture of a new place fully. Another scenario is that the visitor is on a long-term work trip and would value the conveniences and home comforts of a vacation rental.

It’s crucial to consider lone travelers’ expectations for their journey. Are they trying to mingle with inhabitants from the region or do they prefer to explore new locations on their own without being bothered?

Your responsibility as a vacation rental owner is to be ready to accommodate solitary tourists from any of these groupings.

Find out what the lone traveler needs

Put yourself in the guest’s position and consider what amenities or services you would find most beneficial if you were in their position to provide the finest service and experience possible.

Offer breakfast as a choice.

Because they have access to a kitchen and can cook if necessary, many visitors pick vacation rentals over hotels. Either to make the trip a little more affordable or for sheer convenience. Families and groups are used to filling the fridge upon arrival (even before leaving to explore the area!). But what if a single tourist is just staying a short while? They may be reluctant to stock up on food and other necessities out of concern that they would go bad.

Therefore, giving single travelers who won’t be splitting the expense of shopping with others the opportunity to have breakfast included in the nightly rate might be an added incentive.

Individualize your services

Remember that traveling alone and in a group are completely different things. Because supplies like toilet paper are sold in enormous amounts, even purchasing the necessities may quickly add up. Consider giving away all the necessities, like shampoo, shower gel, toothbrush, toilet paper, and other bathroom items.

You may take it a step further and provide further services, like the option of riding a bicycle around the city. Since they won’t have someone to divide the expense of a cab with, they will undoubtedly appreciate this kindness!

While the host provides all the amenities that are often not a problem financially when traveling with a group of family or friends, a vacation rental may prove to be a more cost-effective choice for a lone traveler.

Keep in touch

When traveling alone, your visitor will want to ensure (more than ever!) that everything is in order with your lodging and that they are aware of any applicable house regulations (such as check-in/check-out requirements, trash disposal, and so on).

With your lone visitors, you’ll need to be more transparent and open than ever while giving them the support they need at all times. Try to respond as quickly as you can if they get in touch with you with any inquiries.

Additionally, you should be ready to advise activities and destinations where the visitor may mingle with locals or other visitors, as well as locations and programs that are appropriate for a lone individual.

Present a range of entertainment alternatives

A solo traveler could spend more time on the holiday home. After a long day of touring, they’re likely to go home sooner rather than stay out late as a group may. Consequently, the visitor may spend significant amounts of time just unwinding on your property.

How can your house become more than simply a location for visitors to lay their heads? By providing options for socializing and having fun, even if you’re by yourself! Travelers who are worn out could choose to read, watch television, catch up on a few episodes of their favorite series, or even play a video game. Consequently, set up a comfortable reading nook, turn on the PlayStation, and check that you have cable TV or an on-demand service like Netflix.

Don’t forget to provide a strong WiFi signal as well! This could be the most important feature for visitors traveling alone, and it might even be the deciding factor when selecting a hotel or submitting a review after their stay.

Clearly state that your property is not only for couples or groups of people.

When selling your vacation rental on your website or any other listing platform, you must make it clear that it is suitable for single travelers in addition to groups, couples, and other types of tourists.

Make sure your ads not only include descriptions of all the services you provide but also include pictures of individuals using your amenities or exploring the neighborhood, in addition to group or family shots.

Market the regional culture

In your property description, include the neighborhood and location in addition to your first-rate amenities and your vacation rental’s gorgeous interior decor.

Yes, your visitors don’t need to be persuaded to stay in the region as they’ve already decided where to spend their holiday. However, tourists would enjoy it if you present yourself as the local expert who can suggest activities, less visited areas, and locations where they can taste the best food.

Being a host, you can tell when a guest is traveling alone that they are interested in the place they are seeing. Use imaginative language in your descriptions to visualize visitors’ stay at your facility.

Would you want to learn more about promoting your vacation rental or increasing the profitability of your rental business? Join the Lodgable newsletter now!

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