Understanding image optimization techniques may significantly improve the SEO of your vacation rental website. Similar to how search engines read the text to determine what information would be helpful to users, they similarly read the language that goes with your photographs.
Although the text accompanying a picture may not be necessary to your visitors, it may draw them to your website. Visitors will undoubtedly notice if anything makes your pages load slowly once they are on your site.
Even the load speed of your pages is taken into consideration by search engines like Google when determining how to rank your website. Maintaining control over the size of any photographs on your website is crucial.
What does “optimize images for SEO” actually mean?
Online rental property marketing may be both enjoyable and challenging. You must use high-quality images to present your vacation rental in the best possible light. However, they often have a cost; in other words, the file sizes are enormous. As a result, large photographs might slow down your website and deter visitors.
According to HTTP Archive, images account for over 60% of all webpages data. As a result, your property photographs must load fast so your website visitor can determine whether their alternative lodging suits them as soon as feasible.
Nevertheless, shrinking a picture may often result in a loss of quality. But what more can you do to ensure that every image on your website for vacation rentals is optimized? Get ready to dig deep into five crucial picture enhancement suggestions.
How to optimize images for SEO without compromising quality
1. Name your images and use keywords
There is something you need to perform on your computer before uploading any images. Use your keywords wherever feasible and give all picture file titles that appropriately describe the image’s content. This is so that search engines and SEO may use text and file names. Google will rank the file names that go with the photographs you publish, even if the actual images themselves won’t be indexed.
For this reason, always give each picture a title before uploading it to your website rather than just utilizing the image’s default file name.
For instance, if the file is just named “DSC0001,” search engines will not understand what the picture is. It won’t help your website’s SEO since it won’t be searchable among the millions of online photographs.
But if you rename the file to “vacation-rental-villa-Santa-Barbara,” it may now be found using any of those keywords. Your website may be seen by a visitor searching for “Vacation Rental Villas in Santa Barbara” because you optimized the file name for your images.
2. Add alt tags
The “alternative text,” often referred to as an “alt tag,” is shown when a browser cannot correctly display an image. The alt tag will appear when you mouse over an appearance in most browsers.
The code will appear as follows:
Regarding SEO optimization, alt tags are even more crucial than the file names of your photographs. The alt tag is the text that search engines will see instead of an image on your website when they scan each page for text.
To ensure that your website (and its images) appear in the right search results, use succinct keywords that accurately describe the image in the issue.
Never use keywords unrelated to the photos you are referencing; otherwise, the search engine will ultimately figure out that you are attempting to game the system to improve your SEO.
3. Reduce image dimensions
Generally speaking, you should wait to upload photographs to your vacation rental website at their full size.
Large photographs take a long time to load, and some visitors will immediately load after an image to finish loading before moving on to the next item on their list.
According to Kissmetrics research, 40% of visitors leave a website that takes longer than three seconds to load. Additionally, a one-second delay in website response might lower conversions by 7%. Quick loading speeds are essential to entice prospective visitors to stay on your website. Additionally, Google considers site load speed when determining rankings, making it crucial for SEO.
While it’s fantastic to give visitors a better look at the homes they may be interested in renting, you also want to ensure they see the picture immediately to prevent page abandonment. You may allow visitors to zoom in on the images on a separate page, such as the gallery, provided your website’s main page loads fast.
Future visitors won’t be frustrated by the whole website freezing up thanks to this, and they’ll also have the option to see your photos in more detail if required.
Make sure you size all photographs to the same consistent scale by learning what your website provider considers to be the best proportions.
4. Compress file sizes
Though you have yet to reduce the image’s actual file size, your website may still load slowly, even if the image’s original dimensions are minimal. You must reduce the file size of your photographs before submitting them to your website to optimize this part of them for SEO. When feasible, try to keep your file size under 100 KB.
Various programs are available to aid, so you don’t need to be an expert picture editor to achieve this. These techniques eliminate unnecessary information (such as the geolocation of the photograph’s location) and hidden data (such as supplementary color profiles) from the picture file. According to A Better Lemonade Stand, these programs provide a fast and straightforward method of reducing file size without sacrificing picture quality.
Following are a few free online picture-compressing tools:
Additionally, you may reduce image size by using a picture editing program like Photoshop.
5. Use the right file type
Make sure to choose the ideal file format for the task if you want to have highly optimized photographs.
Experts often advise utilizing JPEG or PNG image formats. The most common and fundamental sort of picture file is a JPEG. They have gained much popularity since they make it simple to give an excellent picture with tiny file sizes. When displaying photographs of your vacation rental homes and rooms, you’ll probably utilize JPEGs.
A PNG file is generally the preferable choice if you are distributing your corporate logo or perhaps a graphic showing a local map. PNGs provide lossless compression, which means that even when compressed to lower the file size, they maintain stunning high quality.
In most situations, a GIF file is an animated picture. Owners of holiday rentals are unlikely to need to utilize GIFs on their websites.
Optimizing images for SEO is easy
Many SEO techniques need common sense and a few essential measures.
Regarding your vacation rental website, SEO, correctly identifying your files, adhering to consistent picture dimensions, and maintaining photographs at a reasonable file size are all crucial. All it takes is a slight adjustment to your picture-uploading practices to ensure a higher rating for your website.