Bed and breakfasts have a certain allure that visitors can’t get enough of. A home-cooked dinner, individualized service, and a comfortable, relaxing space are all appealing. The problem is that expressing these attributes online is difficult. When marketing an experience, you must consider how the style and layout will communicate that your bed and breakfast is worth reserving.
The bed and breakfast website design is similar to that of a vacation rental page but with a few extra features. You’ll need to go beyond the basics of a short-term rental website to truly promote what makes your bed and breakfast so special. Excellent website design is the key to achieving this.
What are the benefits of having a website for your B&B?
You may be wondering how a page dedicated to your bed and breakfast can aid your company, apart from the obvious point of why you need a vacation rental website in the first place. We have the answers!
Bed and breakfast is a distinct sort of vacation rental that provides unique facilities and, as a result, needs a unique messaging to attract reservations. Why would you create a generic homepage if you’re not simply selling any kind of lodging? To stand out from the crowd, your website must be clear about the sort of stay you provide while also persuading visitors that it is exactly the type of lodging they want for their next trip.
You’ll Demonstrate that your B&B is worth the additional money. Almost certainly charge a higher nightly cost if you provide bed and breakfast services. By effectively marketing your lodging online, you can persuade customers to reserve and enjoy the extra value.
How do you make your bed and breakfast website?
Thankfully, Lodgable makes creating a website simple and fast. In one afternoon, you can have a fully functional site up and running! Remember that your B&B website will need a little pizazz to stand out from the crowd.
You’ll need to think about what components are vital for your bed and breakfast brand in addition to the fundamentals of developing a vacation rental website. Have you designed a logo that is inviting? Is there a seductive tagline at the top of your website? Have you arranged your page so that your properties come first? Consider what aspects and layout would be most significant in attracting visitors to your site.
A B&B website would be incomplete without bed and breakfast administration software that allows you to manage bookings, teams, and tasks. Running a B&B is a big job, which is why having vacation rental software tailored to your company may help you reduce administrative tasks and increase reservations.
Tips for designing a B&B website
The value of excellent design is constantly emphasized in the foundations of developing a B&B website. Because design may make or break a booking, having an appealing website that wows customers will lead to success in the end.
If you already have a website, consider it a foundation, but you’re not done yet! A website is never finished until the design and details are in place. We’ve highlighted all of the best practices for building the greatest B&B website design available.
Packages and bargains
Guests are constantly looking for a good deal. Cater to diverse sorts of clientele by providing packages for every vacationer. Consider a newlyweds package, an outdoor adventure package, or a weekend trip package; the possibilities are unlimited! When you own a vacation property with the luxury of giving several services like breakfast, a spa, or a vast outdoor area, you should profit from it.
Clients should click over to a different page or area in each bundle to learn more. Have photographs suitable for each deal you’re promoting, and underneath the image, provide a compelling short that will entice them to book.
Consider the significance of vacation rental packages. You shouldn’t put this element at the very top of your homepage if you’re running a small business because you may not have as many offers. On the other hand, if the packaging is your main selling point, let them know! Put your bargains towards the top of the page so that customers can notice them.
Maintain your brand’s consistency.
Your bed and breakfast should radiate relaxation and peace. You can be conveying the incorrect impression to prospective visitors if your website is overly cluttered or has competing color schemes. Examine other companies you like attempting to express the same message as you. What typefaces are they employing? What colors evoke a sense of calm? Is their material quick and sweet or extensive and detailed?
Because brand consistency is in the details, you must study and monitor your website frequently. It’s easier on the eye for customers and helps to make your company look more professional when your colors, photos, and overall design all follow the same pattern.
Include high-resolution, vivid photos.
Guests should be able to picture themselves staying at your establishment, but they can only do so if they can see it. To show off the little nuances and offer a feeling of what it’s like to holiday there, photos should be clear and of the greatest quality. Pixelated photographs might turn off visitors and give the impression that you don’t know what you’re doing.
Consider what colors and lighting would convey a warm and inviting atmosphere. Photos that are too dark might sometimes communicate an incorrect impression. If images are poorly lit or lacking color, your home might look dreary or uninviting.
Make your “Book Now” button stand out from the crowd.
While you have their attention, hook your prospective visitors. Allowing clients to get too engrossed in your website before making a booking is a bad idea. If your booking widget is prominently displayed on your site and integrated on each property page, you’re quietly reminding visitors that their next trip is only a click away.
Use SEO for B&Bs
Even if you have the finest bed and breakfast website in the world, without SEO, your page will go unnoticed. This allows search engines to locate your website by utilizing certain keywords. Your page will be seen, and your design will have a chance to shine once you start showing up in people’s searches for lodgings in your region.
Display top reviews with testimonies
A bed and breakfast’s client experience is vital. Guests that choose to stay at a B&B are searching for more than just a comfortable bed and breakfast. You might display your top evaluations and testimonials to demonstrate your high-quality hospitality.
Encourage your satisfied clients to post a review and a brief remark about their stay. Building trust is vital for all sorts of accommodations, but particularly for service-oriented stays like bed & breakfasts.
Include a blog section.
By blogging, you may give your B&B a more personal touch. Tell the narrative to make your property seem like a fairy tale! You may illustrate this by writing pieces about your staff members, hosting a surprise engagement on your property, or capturing the beauty of your vacation rental in other little ways.
Blogging helps visitors realize they’re real people. Write with sincerity and convey your bed and breakfast tale. What do you want to emphasize that you can’t express in a few words? Let your ideas run wild by adding a blog area to your website.
The most important takeaways
Your guesthouse website will be your golden opportunity to show clients why their stay is worthwhile. When your visitors can picture themselves staying at your hotel simply by looking at your website, you’re more likely to acquire straight reservations! Persuade them with a welcoming environment, friendly hospitality, and a delectable breakfast.
What comes next? You can manage your reservations and collect payments all from your Lodgable account after your gorgeous site has persuaded them! Willing you give it a shot? We are sure you will sign up for an account today.